One of the early stars of NASCAR, Junior Johnson once spent 11 months in federal prison for moonshining (a family business). Today, the family recipe is used as the inspiration for Midnight Moon, a legal version of the legendary concoction. Art director Shane Cranford and I used Junior’s outlaw past to create the following elements:

OUTDOOR

Piedmont Distillers - Wanted Billboard

POS POSTER

Piedmont Distillers - Authentic Screenshot

RECIPE CARD

Piedmont Distillers - ATF

WEB

Piedmont Distillers - Website