People love graphic lighters. In fact, Bic sold more than $175M graphic lighters in 2017, up consistently since 2010. The problem? You can’t change the graphic…

…until we invented Lighter Charms. Introducing the patent-pending interchangeable glass charms for disposable lighters that put people in charge of how their lighters look. And that ain’t all.

Project included concepting, design, prototyping, manufacturing, packaging, website, social and public relations. The banners below are from a social educational campaign.