McIntosh’s Steak and Seafood, a renowned Charlotte steakhouse, wanted to tell everyone about their new piano bar. Their new tagline was “Real. Serious. Steaks.” So my GCD Maggie Bean and I took that idea and ran with it. This series went on to win an Excellence in Copywriting award at both the local and regional ADDYs.

From the "Real. Serious. Steaks." campaign. From the "Real. Serious. Steaks." campaign From the "Real. Serious. Steaks." campaign