According to agency research, travelers are seeking more fulfilling vacation destinations. And that’s exactly what visitors will find in abundance in North Carolina. Brand communications leverage the state’s reputation with a “Deeper Connections” message strategy that is supported by the sights, sounds, flavors, stories and characters that can be found from the mountains to the sea. GCD Jennifer Jones, ACD Joe Tolley, art director Ellen Huffman and I came up with these homepage refresh messages.

NC Tourism - Golf NC Tourism - Durham(000120) NC Tourism - NASCAR(19508) NC Tourism - Museum(19508) NC Tourism - Mountains NC Tourism - Asheville Art NC Tourism - Triangle(000120) NC Tourism - Safe Haven(000941) NC Film - Ideal Locations(20639)