One of the largest Taco Bell franchise groups in the country liked to advertise in college basketball programs throughout the Southeast. But advertising was previously limited to product shots and a logo. Art director Andrea Dahm and I decided to have some fun with it.
NC STATE WOLFPACK
NEW LOGO/NEW TACO
The following year, the franchisee group asked us to come up with one ad that could be used in multiple programs to promote the new Doritos Loco tacos.