One of the largest Taco Bell franchise groups in the country liked to advertise in college basketball programs throughout the Southeast. But advertising was previously limited to product shots and a logo. Art director Andrea Dahm and I decided to have some fun with it.

NC STATE WOLFPACK

TACO_wolfpacker5c

NEW LOGO/NEW TACO
The following year, the franchisee group asked us to come up with one ad that could be used in multiple programs to promote the new Doritos Loco tacos.

Taco Bell - Doritos Loco